We’re pleased to announce a major milestone in our company’s journey. iintoo has officially been acquired by Yoni Sade, a seasoned real estate entrepreneur with 18 years of experience in acquiring, developing, and managing real estate assets across the United States. Under Yoni’s leadership as our new controlling shareholder and Chairman of the Board, our company will be rebranded as Sade Real Estate.

This move was unanimously approved by our Board of Directors on October 20th, 2024, and it marks the beginning of an exciting new chapter for us and our investors.

About Yoni Sade

Yoni Sade brings an impressive portfolio of expertise to the table. His affiliated companies, spread across Texas, New York, and Tel Aviv, have successfully raised capital from major financial institutions such as insurance companies, pension funds, and family offices. With over $2.5 billion worth of projects developed, including more than 15,000 units and an impressive 22%+ Gross IRR on realizations,¹ Yoni’s experience is invaluable in driving Sade Real Estate forward.

What Does This Mean for Our Investors?

This transition offers significant opportunities for growth and improved investment outcomes. With Yoni’s leadership, we believe we’re positioned to better manage our current assets while presenting new and exciting investment opportunities to our valued investors.

Here’s what you can expect:

A Shift in Positioning: We are transitioning away from a crowdfunding platform, for the better. Instead, we will now take on the role of General Partner and Developer. This means that moving forward, our investors will become limited partners in our projects.

Increased Involvement: Sade Real Estate will be deeply integrated into every aspect of our projects, from planning and design to construction and investor reporting.

Hands-On Asset Management: With a hands-on approach, we will manage investments directly, leveraging our extensive network of banks, brokers, and suppliers to ensure optimal control and oversight. We will actively monitor all ongoing projects, improving efficiency and enhancing the financial management of assets.

Complete Alignment: As developers, we will be investing alongside our investors in every project, and will strive to ensure full alignment in goals.

What’s Next?

What does this mean for you and your investment?

This change of control in the parent entity does not trigger any change in your current investments. The investments will stay the same and your ownership will remain the same.

As a General Partner and Developer, we aim to leverage our expertise to enhance the performance of all existing investments. We will begin by conducting due diligence to identify and address any issues, in our pursuit of optimal results. In some cases we will assume the GP role where it is advantageous. Going forward, this will not be a passive process; if a project is not meeting our standards, we will take action, and communicate this to you along the way.

In practice, this process will unfold in several stages

1. Extensive Research and Due Diligence: Our team is already hard at work conducting thorough due diligence on all active projects, benefitting from the expertise we’ve added to the company.
2. Comprehensive Work Plans: We are developing detailed work plans for each project, optimizing business plans, and improving financial terms with local developers, management companies, and banks.
3. Implementation for Maximum Results: Once the plans are in place, we’ll implement the necessary changes, with the goal of ensuring each project delivers the best possible results.

Upcoming Investor Webinars

For transparency throughout this transition, we’ll be hosting webinars to introduce our new operating team, outline the project work plans, and provide updates on current projects. 

New Investment Model

In addition to managing existing iintoo projects, Sade Real Estate’s model of direct investment opportunities – without a third party intermediary – is intended to provide lower fees and a more advantageous profit-sharing structure for our investors.

At Sade Real Estate, we are as committed as ever to earning and maintaining your trust. We’re confident that these changes will not only strengthen our platform but also enhance the investment experience for you, our investors.

Our mission, and strongest incentive, is that all our deals are performing to the highest level, so that our investors are happy, confident, and motivated to continue investing with us. We look forward to this exciting new chapter and working together to achieve our goals.

Thank you for your continued support!

(1)IRR is presented on a gross basis and does not reflect net returns after fees and expenses. Past performance is not a guarantee of future results.