Why Early Adopters of Social Platforms Win the Internet

January 1, 2016

There are many studies that have looked into the phenomenon of rapid growth in tech startups. Companies like Airbnb and Uber are the most often cited, being textbook examples of how the internet can connect the world in such a way that a company can go from operating in a bedroom to revolutionizing a global industry in just a few years.

Early adopters of social platforms are those that get in at the start and understand how to take advantage of the new product. As the platform grows around them, they often become central to the online communities and are seen as the go-to people to show new users how to make a success of a new opportunity.

Who are Early Adopters?

According to Diffusion of Innovations by Everett M. Rogers, Studies looking into the phenomenon of rapid growth in tech startups have broken down the total number of users to show how people adopt new technology in blocks or waves. These break down into:

  • 16% – Innovators & Early Adopters
  • 34% – Early Majority
  • 34% – Late Majority
  • 16% – Late Adopters

The early adopters are the ones who carry the torch of something new, something valuable, which the masses don’t quite understand or aren’t aware of. By the time the late majority joins the party, early adopters become the trusted source on the platform as the innovators and pioneers of something which eventually became a household standard.


Advantages for Early Adopters

Early adopters of social platforms gain a competitive edge. They have the chance to connect with the core founders of the business and build relationships with the senior figures within the company. As the business grows, early adopters become an integral part of the direction the company takes; founders and users working together to develop the product.

Startups consider early adopters very important. New social platforms will often look to early adopters to help mold their services around them by asking for feedback on the existing product and opinions and validation on new innovations. It’s like having a team shape your tools according to your needs, and means you can become quite influential in the direction of your industry.

Early Adopters Stand Out

Those who wholeheartedly embrace a new social platform build a following within the community, which eventually results in them being considered experts on the site.

Deep-rooted, mutually beneficial connections within the community build a sense of trust.

Once the social platform extends beyond the first 16% of uptakers, the vast majority of users follow and will often look to current users as an example of how to use the platform successfully.

Early adopters display a robust profile of activity which provides new users with a guideline for how to use the service effectively. In this case, the classic phrase is definitely appropriate: the early bird really does catch the worm.

iintoo – Invest Together

iintoo is a New-York based social investment platform which represents the rare opportunity to be one of the early adopters of something exciting and new. Via a state of the art digital platform, iintoo provides access to real estate investments that were once exclusive to professional financers and high-net-worth individuals.

For as little as $25,000, accredited investors can invest in ownership shares in potentially high-yield commercial and residential real estate projects that undergo a rigorous due diligence and approval process.

iintoo’s investment opportunities are curated by a team of seasoned professionals who perform risk assessment according to years of real estate investment experience. As a global Real Estate Investment Management Company (REIMCO), iintoo selects all investment opportunities after analyzing and verifying a project’s developer, the project’s construction/renovation plans, and revenue forecasts among other things.

Unlike other crowdfunding platforms, iintoo works directly with project developers to vet and create business plans to maximize the chances for success. Projects made available by iintoo seek to provide investors with double-digit annual returns over a two-to-three year investment period, with no ongoing management fees. iintoo also conducts complete project oversight throughout the life of an investment, which includes site visits, progress reports and the handling of quarterly returns.

Through its online platform, iintoo offers accredited investors triple-vetted real estate investment opportunities in a variety of market segments including ground-up development, residential housing, student housing, senior living, hospitality, office buildings and mixed-use assets. iintoo users can access a broad variety of quality investments from across the United States including New York, Denver, Atlanta, St. Louis, San Diego, Tulsa, OK, Wichita Falls, TX, Savannah, GA, Vernon, CT, Warrensburg, MO, and Terre Haute, IN.

Why You Should Become an Early Adopter of iintoo

Investors can access opportunities through iintoo’s social investment network at iintoo.com, which allows them to choose the projects they are interested in. The social aspect promotes interaction among the community: trading tips and sharing industry knowledge.

It can be difficult to start out in real estate on your own. With iintoo, investors are part of a syndicate – a community – who invest together. iintoo’s social network connects investors with other investors. It gives you the opportunity to make relationships with like-minded people, and share and discuss interesting options and opinions. While access to large real estate investment projects can be difficult for small investors, iintoo invites you to participate in all sizes of investment opportunities from as little as $25,000.


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*When we refer to “Equity Protection” we are referring to an arrangement where iintoo epiic GP LLC, the general partner of each covered issuer (“Covered Issuer”), promises that, even in the event the underlying project is not profitable or records a loss, the investor in the Covered Issuer shall receive a specified amount equal to the original principal investment he/she/it provided (less other amounts already received by such individual investor during the course of the investment) subject, however, to significant limitations including but not limited to repayments for losses in the Covered Issuer are only made up to a maximum amount of funds available from the retention account and the policy (where such policy limit may be less than the total amount invested), repayments are on a first come, first serve basis, and losses are aggregated across Covered Issuers subject to the same retention account and policy. iintoo epiic GP LLC, and not investors, is a party to the policy with Everest Insurance®. As a result, investors have no direct legal rights under the policy. In addition, beyond use of the Equity Protection proceeds from the retention account and the policy, neither iintoo epiic GP LLC nor the Covered Issuer has any obligations to indemnify investors for losses. For more information, please see “Business of the Company—Equity Protection” and “Risk Factors—Risks related to the Equity Protection” in any of our issuers’ private placement memoranda.

The above may contain forward-looking statements. Actual results and trends in the future may differ materially from those suggested or implied by any forward-looking statements in the above depending on a variety of factors. All written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the previous statements. Except for any obligations to disclose information as required by applicable laws, we undertake no obligation to update any information contained above or to publicly release the results of any revisions to any statements that may be made to reflect events or circumstances that occur, or that we become aware of, after the date of the publishing of the above.

Private placements of securities accessible through the iintoo™ social network real-estate investment platform (the “Platform”) are intended for accredited investors. Such private placements of securities have not been registered under applicable securities laws, are restricted and not publicly traded, may be subject to holding period requirements, and are intended for investors who do not need a liquid investment. These investments are not bank deposits (and thus are not insured by the FDIC or by any other federal governmental agency), are not guaranteed by and iintoo Investments Ltd. (“iintoo”) or any third party working on our behalf, and may lose value. Neither the Securities and Exchange Commission nor any federal or state securities commission or regulatory authority has recommended or approved any investment or the accuracy or completeness of any of the information or materials provided by or through the Platform. Investors must be able to afford the loss of their entire investment.

Equity securities are offered through Dalmore Group LLC. (“Dalmore”), a registered broker-dealer and member of FINRA/SIPC. Any real estate investment accessible though the Platform involves substantial risks. Any financial projections or projected returns are projections only, and iintoo makes no representations or warranties as to the accuracy of such information and accepts no liability therefor whatsoever.

Investors should always conduct their own due diligence, not rely on the financial assumptions or estimates displayed herein, and should always consult with a reputable financial advisor, attorney, accountant, and any other professional that can help them to understand and assess the risks associated with any investment opportunity. Any investment involves substantial risks. Major risks, including related to the Equity Protection and/or the potential loss of some or all principal, are disclosed in the private placement memorandum for each applicable investment.

Neither iintoo nor its affiliates nor Dalmore Group LLC makes investment recommendations nor do they provide investment advisory services, and no communication, including herein or through the Platform or in any other medium should be construed as such.

iintoo, its employees and affiliates are not insurers or insurance brokers, and do not offer insurance services, advice or information to new or existing investors.
Insurance is provided to Iintoo epiic GP LLC (and placed through Cobbs Allen, a licensed insurance intermediary) by Everest Insurance®, subject to all of the terms and conditions of the applicable insurance policy, to support iintoo’s equity protection undertaking as further specified and described in the confidential offering materials of iintoo. Everest Insurance® is not a sponsor or promoter of any offering described herein.

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About Everest®
Everest Re Group, Ltd. is a Bermuda holding company that operates through the following subsidiaries: Everest Reinsurance Company provides reinsurance to property and casualty insurers in both the U.S. and international markets. Everest Reinsurance (Bermuda), Ltd., including through its branch in the United Kingdom, provides reinsurance and insurance to worldwide property and casualty markets and reinsurance to life insurers. Everest Reinsurance Company (Ireland), provides reinsurance to non-life insurers in Europe. Everest Insurance® refers to the primary insurance operations of Everest Re Group, Ltd., and its affiliated companies which offer property, casualty and specialty lines insurance on both an admitted and non-admitted basis in the U.S. and internationally. The Company also operates within the Lloyd’s insurance market through Syndicate 2786. In addition, through Mt. Logan Re, Ltd., the Company manages segregated accounts, capitalized by the Company and third party investors that provide reinsurance for property catastrophe risks. Additional information on Everest Re Group companies can be found at the Group’s web site at www.everestre.com

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