10 Books That Will Change The Way You Think About Real Estate Investing

Jun 13, 2019
The Internet is a great resource for learning more about the ins and outs of real estate investing but sometimes you need more information than a 500-word blog post or a 15-minute podcast can offer. Picking up some books on real estate investing is one way to take a deeper dive but with thousands of […] Read More

Investing in Commercial Real Estate through Your Retirement Account

May 06, 2019
Shake Up Your IRA with a Dash of CRE Depending on your appetite, the right amount of commercial real estate (CRE) can serve as a low-correlated diversifier to spice up a traditional stock and bond combo. Why Commercial Real Estate? Why should an investor consider CRE? We did a pretty substantial breakdown of the top […] Read More


Opportunity for Broker-Dealers within New Fiduciary Ruling

Oct 01, 2018
How to comply with DOL’s fiduciary duty rule and also make substantial commissions In light of the Department of Labor’s (DOL’s) fiduciary ruling, there is concern about the impact on broker-dealer activities in the short and long run. The market is set to be disrupted. It is thought that we are potentially entering an era […] Read More

How To Access Commercial-Grade Real Estate Investments

Sep 20, 2018
Real estate investment management company iintoo makes commercial-grade real estate accessible to all accredited investors. iintoo levels the playing field in real estate investing Commercial-grade real estate, which generates strong financial returns to investors and has outperformed the S&P 500 for over two decades, is often considered the turf of tycoons, institutions and the ultra-rich.  […] Read More

Aging Population and Real Estate

Aug 25, 2018
We are living in a transformative period in which the baby boomer generation’s aging population is affecting the real estate market as a whole. Some of the boomers have passed the age of 65 while many more are still waiting to join them. In 2000, 2.5 million Americans became senior citizens; today that number has […] Read More

How to Beat the 1031 Exchange Clock

Aug 08, 2018
What is a 1031 Exchange ?  A 1031 exchange allows you to defer paying taxes when you sell an investment property by reinvesting the proceeds in a qualifying replacement investment property under the Internal Revenue Code Section 1031. While using a 1031 exchange may help you defer capital gains tax, grow your wealth and increase […] Read More

The Legalization of Cannabis and Real Estate

Jul 20, 2018
The new green norm of legalized marijuana has already spread across 23 states. This includes the District of Columbia, where legislation has been passed for the use of medical marijuana to a certain degree. The federal government, however, still considers cannabis to be illegal, and this has created a legal gray area. The industry is […] Read More

The Transaction Process in Commercial Real Estate

Jul 04, 2018
There is far more complexity involved in commercial real estate transactions when comparing to residential real estate transactions. For each type of commercial deal, which will comprise months of work before reaching a signing, there will be numerous parameters for the terms of sale and type of contract. This is because the deal could vary […] Read More

4 Reasons to Invest in Commercial Real Estate in 2019

Jun 20, 2018
No one doubts that diversifying your investment portfolio with different asset classes is an excellent risk management tool.  The only question is how to diversify – which asset classes and allocations to choose.  US Commercial Real Estate (CRE) has seen average annual returns of 8.8% over the past 15 years on the NCREIF Index, which […] Read More

Earn Passive Income from Real Estate Investing Without Landlord Duties

Real estate investment management company iintoo makes commercial-grade real estate accessible to all accredited investors. iintoo levels the playing field in real estate investing Commercial-grade real estate, which generates strong financial returns to investors and has outperformed the S&P 500 for over two decades, is often considered the turf of tycoons, institutions and the ultra-rich.  […] Read More

8 Classic Mistakes that Real Estate Investors Make

May 14, 2018
A failed investment is, mostly, the result of a mistake – and mistakes, especially in the world of investments, can be very expensive. In retrospect, we can always identify the mistake. However, it is cheaper and more beneficial to identify and avoid making mistakes before they happen. Completely avoiding mistakes is unattainable. Yet, knowing what […] Read More

Student housing market continues to grow in US

Apr 25, 2018
Trends are showing that there continues to be significant growth in the student housing sector in the US, with increasing demand for housing with amenities and a need to replace aging facilities. The student housing market is a growth industry with a multitude of room for expansion as currently only 20% of the housing demand […] Read More

The Future of Social Investment Networks

Apr 06, 2018
What started out as a fringe phenomenon, social investment networks where investors share opinions and make investments, has become a well-developed industry. The evolution and democratization of the internet has provided for an array of platforms across a multitude of sectors for the meeting of minds to take part in crowdfunding ventures. Currently the buzz […] Read More

5 Money Management Personality Styles

Mar 06, 2018
The saying “different strokes for different folks” also applies to the world of money management. People’s approaches to handling money and their investments vary based upon numerous personality factors. These factors range from overeagerness to shying away from the subject, de facto. We have divided money management personalities into five classes: Bystanders, Spectators, Players, Seekers […] Read More

Real Estate ROI – 101

Feb 01, 2018
How do people measure if they are receiving a good return on their real estate investment portfolios? What is the best way to evaluate the potential returns when comparing a number of deals? Return on investment (ROI) is a term of measurement utilized to provide an estimation or comparison as well as an evaluation on […] Read More

Shifting from crowdfunding “platform” to online investments social networks helps mitigate risk, maximize potential

Jan 15, 2018
Imagine knocking on the door of one of New York City’s commercial real estate titans and asking to invest $25,000 in one of their next multimillion-dollar development projects? You’d be the laughing stock of the office for years to come! Equity investments in projects like these are usually reserved for institutional investors—insurance agencies, pensions, hedge […] Read More


REITS vs. New Trend Social Investment Networks

Dec 24, 2017
The benefits of real estate investment are very clear. It has constantly outperformed the stock market and is considered a great way to build one’s wealth. However, for most people, the hassle of dealing with real estate investment on an individual level as a property owner is quite arduous. There’s more concern beyond the day-to-day […] Read More

Collective Wisdom and Social Investment Benefits

Dec 06, 2017
Every investment strategy has its moment of glory, and no recurring practice can prove invaluable time and time again. Seasoned investors who have acquired a high level of proficiency and a track record know that beyond your chosen secret formula, diversification is a critical strategy. They also know that long-term yields for real estate investment […] Read More

Save or invest?

Nov 10, 2017
Building wealth and acquiring financial independence are constantly on the top of most of our minds. The strategic assessment relating to the best avenues for preserving capital and the correct allocation of one’s finances holistically between savings and investments is a critical part of a personal financial strategy. Delving into the crux of the choices […] Read More

Real Estate: Outperforming the S&P 500 Since 2000

Nov 06, 2017
Suppose you invested $10,000 in S&P 500 stocks in 2000.  By December 2017, your investment should have appreciated to $21,564.  Now here’s an interesting comparison: what would have happened had you invested in real estate instead?  How much would your investment be worth by year end 2017?  According to our calculations*, the answer is: $49,637 […] Read More

Trends to follow in US real estate

Oct 01, 2017
There is great diversity in the real estate markets across the US, with a wide range of property assets available for buyers and investors of all sizes, from the individual household to the biggest corporates. A multitude of factors which are driving growth in the real estate ecosystem. Five of these notable aspects include, changing […] Read More

6 Inspirational Real Estate Quotes and What We Can Take From Them

Sep 24, 2017
“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.” — Franklin D. Roosevelt, U.S. President. Real estate is an imperishable asset which will over time, no matter how the […] Read More

How Does Trump Affect the Real Estate Market?

Sep 06, 2017
The new US President, Donald Trump is a renowned real estate man who is now the most powerful man in the world. It is not yet known what his policy platform fully entails, however it should almost certainly have an effect on real estate as a whole. There is a large degree of uncertainty relating […] Read More

Investing in Rental Properties for Beginners

Aug 20, 2017
Real estate investment in rentals may initially seem quite intimidating, and, yes indeed, there is a lot to know. However, a methodological approach will keep beginners focused on what is important to help deliver the home run. We recommend that beginners keep the following three aspects in mind when preparing to undertake an investment. 3 […] Read More

How to build your real estate investment portfolio

Aug 04, 2017
Investing in real estate with the aim of acquiring set financial goals for the future is deemed as a preferred long-term capital building strategy. In today’s world there is an abundance of opportunities available when getting started on your real estate portfolio. Whether it is your intent to become a real estate magnate, to secure […] Read More

What to Look for in a Real Estate Investment Platform

Jul 17, 2017
  We are currently experiencing a growing trend in emerging real estate digital investment platforms. The market for such internet based platforms has evolved significantly with increased competition and abundant opportunities, however it is important to know what to look for when reviewing the options of which company to run your real estate investments with. […] Read More

Multi-Family Investments Continue to Be a Strategy for the Ultra-Rich

Jun 20, 2017
In the eyes of many wealthy and proven investors, real estate investment is a preferential way to grow your wealth. According to Forbes, the USA hosts the majority of property tycoon billionaires (44) in comparison to any other country in the world. Of these 44 billionaires, the wealthiest American property mogul is Donald Bren, who […] Read More

Cash-on-Cash Return

Jun 02, 2017
Cash-on-cash return, also known as the equity dividend rate, is a commonly used format to evaluate the rate of return on investments in real estate transactions. In the world of real estate, it does not make sense to provide projected Returns on Investment (ROI) when assessing a property, as ROI takes into account all aspects […] Read More

Commercial Real Estate Trends in 2017

May 15, 2017
We are witnessing great changes in the real estate industry, which are being influenced by macroeconomic trends and regulation. This is in addition to significant demographic shifts, the rise of the millennial generation with their on-the-go lifestyles, an aging and downsizing baby boomer generation, heightened urbanization, as well as a period of technological transformation. Despite […] Read More

Positive Outlook for Multi-Family Housing Encourages Further Investment

Apr 20, 2017
Before we begin, let’s define what exactly multi-family housing refers to in the real estate industry. We are looking at multiple residential units, situated either in a single building or many buildings, as a part of a larger complex. Multi-family residential housing projects in the US continue to show signs of exponential growth. This growth […] Read More

What is behind the name iintoo?

Apr 02, 2017
iintoo was established by Dov Kotler and Eran Roth – both with reputations and vast experience in the worlds of real estate and finance. Dov Kotler, formerly the CEO at Mastercard Israel, brings over 35 years of experience in finance. Eran Roth, who was selected recently by Forbes Israel and G Globes Magazines as one […] Read More

Securing Your Investment – iintoo’s Investment Committee

Mar 15, 2017
iintoo is a real estate social investment platform that follows the axiom that great minds invest together. We allow private investors to invest in quality real estate projects and help developers and real estate entrepreneurs by providing equity for their projects through its investing together platform. For private investors, this means that they can now […] Read More


Feb 20, 2017
House flipping is a term used mostly to describe buying and selling a house in the same calendar year. It usually involves the renovation of the house with the sole purpose of increasing its sales value. On TV, house flipping appears easy – you purchase a house, upgrade it, and sell it at a higher price. […] Read More

In Finance, the Future is Social

Jan 17, 2017
Say goodbye: The days of handing over your money—and your trust—to a wealth management adviser may be over. According to a report published last year by Goldman Sachs (yes, some of those very same advisers!), when it comes to finance and managing our money and investments, the future is social. It’s all about connecting, networking, […] Read More


Where Should You Invest $25,000 in 2016?

Dec 22, 2016
The year 2015 has left investors with some questions regarding their investments in 2016. Where do you invest in an over-saturated market, when a zero-interest-rate policy is being implemented? iintoo fills this gap, with a new and exciting, yet relatively solid, real estate investment platform. This platform is based on the funding of many, and […] Read More

Don’t Put All Your Eggs in One Basket

Dec 06, 2016
Investing in real estate is viewed as an attractive and smart choice for a range of reasons: Zero-interest-rate policies may lead to the devaluation of money we keep in the banks and means that there may be no traditional attractive investment alternative. Therefore, and despite all the efforts by various governments to regulate economies around […] Read More

Why Should You Be Interested in the Investment Decisions of the World’s Wealthiest People?

Nov 25, 2016
According to the “The Wealth Report 2015” by Knight Frank, the global real estate consulting company, property investment has retained its appeal for the latest generation of the Ultra-High-Net-Worth Individuals (UHNWI). According to the report, 45% of younger UHNWIs are more interested in property investment than their parents. This trend manifests itself not only among […] Read More

Property Investment – a Suggested Checklist for a Savvy Investment

Nov 22, 2016
Deciding to invest in property does not always come easily, especially if this is your first time. As we are in the business of property investment with an accumulated knowledge of 70 years, we have decided to share with you some of the issues that our investors face and consider prior to deciding to invest […] Read More

Commercial Real Estate Trends in 2017

Oct 24, 2016
We are witnessing great changes in the real estate industry, which are being influenced by macroeconomic trends and regulation. This in addition to significant demographic shifts, the rise of the millennial generation with their on-the-go lifestyles, an aging and downsizing baby boomer generation, heightened urbanization, as well as a period of technological transformation. With all […] Read More

Investing in Commercial Real Estate through Your Retirement Account

Sep 16, 2016
Gain Potential Tax Advantages  by Investing in Commercial Real Estate through Your Retirement Account Commercial real estate can serve as a low-correlated diversifier to a traditional stock and bond retirement portfolio, given it’s historical performance as a higher-risk, higher-yield asset class. And if you’re investing in a qualified tax-sheltered retirement account, you can enjoy potential […] Read More

When Technology Meets Real Estate Investing

Sep 06, 2016
When was the last time you called a travel agent and asked for their help in planning your next vacation? When founded in 2000, TripAdvisor was a revolutionary idea. The internet’s omnipresence and crowd enthusiasm meant that the ordinary person could no longer be fooled by glossy advertisements and empty promises. Time passed, and TripAdvisor […] Read More

Investing Together

Aug 20, 2016
Ever asked yourself why invest together? It is only recently that investing together in real estate has become so popular. It was estimated that by the end of 2014, investors injected $1 billion in to the US property market with a further projection to end 2015 with an estimated $2.5 billion. All of this came about with […] Read More

Out of Many, One

Aug 03, 2016
“E pluribus unum,” Latin for “out of many, one,” is a phrase on the Seal of the United States. As we all know, the traditional meaning of the phrase was that out of many states (or colonies), a single nation emerges. However, in recent years, its meaning has come to suggest that out of many […] Read More

Some Interesting Findings about the Wealthiest People in the World

Jul 15, 2016
  UHNWI stands for Ultra-High-Net-Worth Individuals. UHNWIs are the richest people in the world, with a personal net worth of over $30m. In their report, The Wealth Report 2015, Knight Frank, the global real estate consulting company, sheds light on the many aspects of the lifestyle of today’s 173,000 UHNWIs, from wealth creation to philanthropy, […] Read More

What’s next in finance? Ask a millennial

Jul 06, 2016
Has any generation ever gotten as much attention as millennials do? They’re called lazy, addicted to their phones, dependent on their parents, and entitled. Or, conversely, they’re lauded for being creative and entrepreneurial go-getters in challenging times. One thing’s for sure, though: When it comes to money matters, millennials (those born between the early 1980s […] Read More

The Importance of Portfolio Diversification Relating to Real Estate Investments

Jun 20, 2016
One of the core principles of portfolio management is diversification. The objective is to allocate capital across a multitude of assets to minimize risk and overexposure, with the aim of acquiring a higher blended rate of return. This is in accordance with Modern Portfolio Theory, which states that overall risks can be reduced when investors […] Read More

10 Fintech Companies to Follow in 2016

Disrupting the financial industry’s large institutions, fintech companies are providing new avenues for consumers and businesses to invest, save money, promote financial planning, and make payments. In essence, Fintech is the driving force behind the evolutionary change which is making waves across the financial services industry. With a lot of money at stake, we are […] Read More

5 Reasons Why You Should Be Investing in Student Housing

May 25, 2016
Student housing is widely regarded as one of the best-kept secrets in real estate investing. It offers a very high level of stability, consistency, and above all else, profitability. Student housing has been relatively untapped by investors who operate in the public markets when compared to other forms of real estate investing for the simple […] Read More

The Real Estate Alternative

May 02, 2016
Traditionally, investors have chosen to diversify their portfolios by investing in stocks and bonds. But in recent years, new asset classes have emerged and are today being embraced by investors worldwide. These “alternative” investments include commodities, private equity, venture capital, hedge funds and real estate. In this article, we explore the benefits of investing in […] Read More

Five Tips to Help You Take Your Investment to the Next Level

Apr 20, 2016
iintoo’s Managing Director, Jeff Holzmann, knows how challenging it is to juggle a hectic lifestyle with personal investing. In an interview with Yahoo Finance, he offers 5 simple tips to help overcome these challenges and become a better investor. Watch the video: Read More

Albuquerque, New Mexico – an Attractive Location for Real Estate Investment

Mar 20, 2016
Home Prices on the Rise As the largest city in New Mexico, the Land of Enchantment, Albuquerque has started to unleash itself from the post-recession shackles. The predictions for the market are that the average home prices will continue to increase in the 4% range. Average home prices in Albuquerque have been increasing on a […] Read More

What Real Estate Trends to Expect in 2018

Mar 01, 2016
The real estate industry is dynamic and constantly undergoing change. We are expecting its major trends to develop in 2018. There are significant revolutions underway, covering digitalization, technology, demographics, cultural norms and other developments. Here are some of the trends that investors should be keeping an eye on, which will continue to affect the real […] Read More

Classifying Real Estate Classes – A, B & C

Feb 20, 2016
A classification system has been applied to real estate as an overall rating structure comprised of central qualifying characteristics. Assets are marketed as either Class A, Class B or Class C properties, which makes it easier for industry professionals to communicate the general differences in property types.  This classification also helps strategic investors to gauge […] Read More

What is an accredited investor and why is being one important

Jan 20, 2016
An accredited investor is a person or an entity with a special investment status set according to the laws of financial regulation. Regulation is set in place to protect investors from risk and accredited investors are perceived to have enough income, assets, net worth and/or investment proficiency to sustain the loss in the case of […] Read More

Why Early Adopters of Social Platforms Win the Internet

Jan 01, 2016
There are many studies that have looked into the phenomenon of rapid growth in tech startups. Companies like Airbnb and Uber are the most often cited, being textbook examples of how the internet can connect the world in such a way that a company can go from operating in a bedroom to revolutionizing a global […] Read More


It’s Official: Real Estate Has the Highest Long-Run Returns

Dec 20, 2015
A recently published paper analyzes a wealth of comprehensive data from 1870-2015 for all major asset classes in order to answer fundamental questions that have preoccupied economists since the 18th century.  One of these questions is: which asset class has the highest long-run returns? The Winner Since 1870 is Real Estate Read the full study Read More

The Growing Trend of Co-Working Space

Dec 01, 2015
The global trend of co-working space has grown exponentially over the past few years. As a big segment in the real estate start-up industry, thousands of operators have set up such offices across the globe. Co-working spaces offer small companies, including startups, single entrepreneurs and freelancers, the possibility to work in fully equipped office spaces […] Read More

Get the Most out of Your Investment Retirement Account (IRA)

Nov 20, 2015
Setting yourself up for a successful retirement with pre-allocated funds requires advanced planning. Your individual retirement accounts, or IRAs, are an integral part of the overall strategy to maximize your savings. IRAs are investment tools utilized by individuals to acquire capital and put aside savings, specifically for their retirement years. An IRA can comprise stocks, […] Read More

A 101 on 1031 Exchange Benefits

Oct 02, 2015
Did you know that it is possible to save up to 40% in taxes upon selling your real estate asset? Educated real estate investors across the US are utilizing the 1031 exchange as a part of their investment strategy. This enables the selling of a property and deferring the capital gains taxes from the profit […] Read More

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